Leonardo DiCaprio, Jason Bateman, Chace Crawford, Felicity Huffman, Justin Long, Edward Norton, Emmy Rossum, Forest Whitaker join forces in This is Our Moment Video Campaign

January 28, 2010 [NEW YORK] – On the heels of President Obama’s push to move America toward a clean energy economy in his State of the Union address last night, the NRDC Action Fund today launched ">This is Our Moment, a web-based video campaign urging Congress to pass the first-ever climate and clean energy bill, currently pending in the Senate. The campaign kicks off with the release today of a star-studded video call-to-action that includes Jason Bateman, Chace Crawford, Leonardo DiCaprio, Felicity Huffman, Justin Long, Edward Norton, Emmy Rossum and Forest Whitaker.

“This is our moment – our moment to fight for a cleaner and more secure future,” said DiCaprio, a longtime champion for the environment, and a NRDC Trustee. “The time is now for people across the country to stand up and have their voices heard. We all must call on the Senate to act on this historic opportunity.”

">This is Our Moment brings together the nation’s most effective environmental action group and a host of notable celebrities including DiCaprio, Edward Norton, Forest Whitaker, Jason Bateman, Felicity Huffman, Chace Crawford, Emmy Rossum and Justin Long. ">This is Our Moment enables citizens to become participants by speaking to their representatives in two ways: uploading their own videos in support of a clean energy economy, and sending direct emails to their Senators.

The online community can also engage by spreading the message. ">This is Our Moment is designed to create a virtual army of climate activists through an emphasis on social media tools like Facebook and Twitter, a rotating display of user-generated videos, and the video player itself, which is an embeddable widget for websites, social networking pages and blogs.

Clean energy and climate legislation passed the House of Representatives for the first time ever in June 2009. The legislation, the Clean Energy, Jobs and American Power Act, is now pending in the Senate. The bill has the power to jumpstart our economy, create millions of jobs, break our dependence on foreign oil, and cut global warming pollution. ">This is Our Moment calls on Americans to hold their representatives to task and to pass urgently-needed climate legislation.

“Americans want real action to address climate change and move our country toward a clean energy future,” said NRDC President Frances Beinecke. “This is one of the most important pieces of legislation of our time – we cannot let our moment pass us by. Our Senators need to hear all of us loud and clear.”

NRDC ACTION FUND
The NRDC Action Fund is committed to advancing policies that ensure clean energy, climate protection, smart transportation, and public health. As a 501(c)(4), NRDC Action Fund devotes 100 percent of its resources to pressing environmental policy before Congress and state legislatures. NRDC Action Fund leverages NRDC’s expertise, unparalleled network of influential affiliates and track record for hard-won victories in court and in Congress to spread energy and environmental solutions.

ADDiCTiVE NETWORKS
ADDiCTiVE NETWORKS ( http://www.addictivenetworks.com ) launched by Alex Lasky and Charles Stettler is a full service digital production company and creative marketing agency specializing in content and cross platform new media solutions. They create and deliver communication strategies that will help you engage, inform, and influence key audiences, expand market share, and increase profitability. ADDiCTiVE has produced and designed campaigns for the NYC Department of Health, the Hillary Clinton presidential campaign, and also created the first hit web series to go directly to TV (MTV), Man and Wife TV, as a cross platform series. ADDiCTiVE partnered with the NRDC, DiCaprio and the Compound to design and produce the Thisisourmoment.org web campaign. ADDiCTiVE will work with you to define your media goals, determine a clear creative direction, create content (HELLO!) and employ the latest new-media tools to spark powerful experiences that will create a lasting impact on your audience.

KYTE
Kyte is the online, mobile and social video platform. The Kyte Platform combines the real-time, interactive and community building capabilities of the social Web with the analytics, control, and monetization features of a professional video platform, enabling companies to engage audiences, build community, and monetize.

Kyte powers online and mobile video for premier media companies, enterprises and organizations. The company is headquartered in San Francisco, California, with offices in New York, London, Hamburg and Zurich. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others. Visit Kyte online at www.kyte.com.

THE COMPOUND
At The Compound, we obsess over originality, quality and direct, personal communication. Building long-lasting relationships is as much a part of our mission as great design. So we strive to perfect your story—to work with you on an ongoing basis in supporting the core philosophy of your company or organization. We drink a lot of coffee, but we live and breathe advertising. We have a team of experienced creatives who work to raise the creative bar with each project and, in the process, elevate your brand or cause. We help make lasting believers out of your target audience. All from our comfortable office in downtown Los Angeles. Whether it’s large or small scale print, television and radio campaigns, viral and online marketing, or branding development, we do it all.

COMMON SENSE NMS
Common Sense New Media Strategies is a new media firm that focuses on helping progressive causes and companies unlock the potential of new media in achieving their goals. For the last five years, CS NMS has partnered with organizations operating both in the United States and around the world as they look to understand, utilize and maximize new media opportunities.

FOR IMMEDIATE RELEASE
Wednesday, December 3, 2009

In new video spots, Shanda and Fatman Scoop share tips for staying healthy this winter

December 3, 2009 – The Health Department and NBC Local Media New York have enlisted Grammy winner Fatman Scoop and his wife, HIV/AIDS counselor Shanda, to help prevent the spread of influenza. In a new series of lighthearted public service announcements, debuting this week on NBC Local Media New York’s cable channels, the creators of the hit web series “Man and Wife TV” share tips on everything from sneeze etiquette to the importance of staying home when you’re sick. An additional spot, promote vaccination, is expected soon. The duo previously collaborated with the Health Department on a campaign promote the NYC Condom and stress the importance of safer sex.

The new public service announcements feature Fatman Scoop and Shanda in different situations where germs that could have spread illness get smothered in the crook of an arm, washed down the drain or captured in a face mask. The ads are scheduled to air in regular rotation on multiple platforms of NBC Local Media New York, including WNBC, New York Nonstop and Universal Sports. The public service announcement can also be seen online, at nyc.gov/flu. They were created by Addictive Networks www.addictivenetworks.com/blog/.

“We’re glad to have Fatman Scoop and Shanda on our side in fight against influenza,” said Dr. Thomas Farley, New York City Health Commissioner. “We know how to prevent influenza, and they know how to make people smile. Their efforts will help ensure that all New Yorkers get the information they need to stay well this winter.”

For more information about influenza, please visit nyc.gov/flu or call 311.

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MEDIA CONTACT:

Health: Jessica Scaperotti/Zoe Tobin: (212) 788-5290, PressOffice@health.nyc.gov
NBC: Sofia Alayon: (212) 664-7117, Sofia.Alayon@nbcuni.com

Fatman Scoop and Wife Shanda Sign TV Development and First-Look DVD and Publishing Deal with MTV for “Man and Wife”

New York, NY, June 6, 2007 – Fatman Scoop, made famous by his booming baritone DJ voice, and his instantly likable wife, Shanda, have closed a television development deal, and first-look book and DVD deal with MTV: Music Television based on the internationally popular online “Man And Wife” show, available at http://www.manandwife.tv. The television development and first-look deals are designed to take advantage of the full power of MTV's multiplatform brand reach.

Decadent, colorfully raw and born completely out of their marriage, Scoop and wife, Shanda, created “Man And Wife” to give the audience an interactive and insightful role into a steamy, wild and naughty relationship.

"Fatman Scoop and Shanda are not only made for each other but are made for television," said Tony DiSanto, Executive Vice President, MTV Series Development & Animation. "Their hilarious and frank discussions could help usher in a new era of public discourse on everything from sex and sexuality to romance in a committed relationship and bring Scoop and Shanda to an even wider audience."

“Fatman Scoop and Shanda have created a rabid fan base as a result of their hilarious, fresh, and truthful take on relationships,” said Jeff Yapp, Executive Vice President of Program Enterprises for MTV Networks Music Group. “We think their irreverence will translate incredibly well to the book and DVD world.”

“Man and Wife” breaks new ground as the first of their kind married couple in the hip-hop genre discussing Sex, money, Sex, relationships, Sex, jobs, Sex, politics, Sex, marriage…and yes, Sex! The show, launched earlier this year as a weekly pod cast, recently reached the 3 million viewer mark.

“One night, when I was in bed talking to Shanda, I realized my own wife was witty, funny and sharp,” said Fatman Scoop. “My manager Charlie Stettler loved the concept and brought producer/director and web entrepreneur Alex Lasky on board and ‘Man And Wife’ was born! Now we want to bring our expertise to an even wider audience and we think MTV offers the perfect way to connect with today’s viewers.”

Fatman Scoop’s booming baritone became known world wide on singles such as “It’s Like That” by Mariah Carey and “Lose Control” by Missy Elliot for which he also won two Grammy’s. Scoop’s music has been featured in blockbuster films such as “You Got Served” and “Save the Last Dance.”  He has been key in many multi million dollar marketing campaigns, creating original music and/or recording commercials for Mountain Dew, Reebok, Nike and Bombay Sapphire, among others. Scoop has collaborated or been featured alongside music artists and producers such as Missy Elliot, Timberland, BabyFace, Mariah Carey, Busta Rhymes, Jermaine Dupri, Sean Paul, Ciara, Elephant Man, Nina Sky, Ying Yang Twins, Pitbull, Faith Evans and Nick Cannon, among others. With his relentless energy, and strong creative presence in hip-hop world wide, Scoop continues to prove that he’s an unparalleled talent.

Shanda, a Newburgh, NY native, spent more than eight years working in HIV/AIDS services as both a counselor and case worker.  She brings to the show her signature style of intelligent wit and sex appeal.

About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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Contacts:

Chanel Green
Fatman Scoop and Shanda
949-706-3651
Chanel@GreenHoneyMedia.com

Matthew Hutchison
MTV Networks Music Group
212-846-8052
Matthew.Hutchison@mtvstaff.com

Mariana Agathoklis
MTV Networks Music Group
212-846-5755
Mariana.Agathoklis@mtvstaff.com