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Snapple Elements wanted to create a “cool” outreach for the web so we created a web series and distributed it across a large platform of “a-lister” aggregated web portals. We wanted to take the extreme sport brand identity to high end audiences so we brought the top mountain boarding team to Manhattan and had them Shred up NYC! Here is one of the series. (smaller) We got over 2 million impressions for the web series...